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Baseline Cover Issue 18


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Cover: 4F5, video image by Why Not Associates


Editorial Mike Daines

As the debate about the effects of technology on typography matures, the focus shifts healthily back to the value of the original ideas. Looking at the students’ work this year, especially entries to the UK’s D&AD competition, we find ourselves looking through the surface sheen, which the mac can provide, to the essence of successful design. The brief considered and answered, with technical skill of course, but with the essential ingredient – clarity and originality of thought.

Art in typography, type in art, provides more than its share of original thinking. From Rainer Stork’s textual images, to the concrete poetry in John Furnival’s article about words as images; from the type designs of G. G. Lange’s typefaces to the miniature graphic world of Spanish printer samples.

In Mikhail Anikst’s Russia the ability to develop ideas, even to practise graphic design at all, was limited by state intervention. Whilst in the freer world some fret about the dire consequences of the relaxation of typographic rules.

Apply new, free, graphic ideas to the latest developments and the possibilities in Malcolm Garret and Alasdair Scott’s article about multimedia emerge, and type in TV and video comes to life. We think you’ll find, in Baseline 18, a stimulating mix of art, craft, whizz-kiddery and, most important of all, original thinking. Ideas.

Mike Daines

New Work Hans Dieter Reichert & Mike Daines
Printed in Majorca John Chippindale
M Anikst – Russian style Mike Daines
French and Spanish Design Richard Mellor &
Mike Daines
Type in TV & Video Mike Daines
Mark making – Rainer Storck Hans Dieter Reichert
GG Lange – style with precision Reg White & Mike Daines
Image from article Image from article Image from article

In the world of type the name of Berthold has been synonymous with the word quality for over 135 years. The company’s first slogan, in the 1860s, was ‘As Bold as Berthold’s Brass’. Especially during the period from the development of the company’s first phototypesetting device in 1952, to the commercially fraught transition to digital systems in the 1980s, the precision of their types has earned an international following. One man has done more than any other to ensure that this technological progress was matched by high aesthetic standards – Günter Gerhard Lange…

Reg White & Mike Daines

Multimedia, who needs it? Prof. Malcolm Garrett
& Alasdair Scott
Openings (John Furnival) John Furnival
Opinions, Reviews, Events Lawrence Wallis,
Prof. Dr. Teal Triggs &
Nico MacDonald

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