Back issues

Buy back issue
Baseline Cover Issue 44 Baseline Jacket Issue 44

Price

Post & packaging

  • £ 30.00
  • £ 2.00 UK
  • £ 4.00 EU
  • £ 6.00 USA
  • £ 6.00 World Wide

Cover: Baseline 44 text boxes. Design by HDR Visual Communication

Jacket: ‘Allégories Féminines’ and ‘Dead Dog’. Photograph by Graham Goldwater

Contents

Editorial Hans Dieter Reichert & Mike Daines
Image from article

In issue 44, historic typography classics rub shoulders with new approaches and experiment. Caroline Archer’s exploration of the delightful ‘typogrammes’, from the 1930s stock blocks of Parisian typefounders Deberny & Peignot, gets us off to an elegant start.

Had El Lissitzky developed a ‘proto-grid’ as early as the 1930s? Wolfgang Homola discovers and analyzes early evidence, in the Russian artist’s layout for a 1930s book on photography in Paris. This makes a fascinating contrast with Derek Birdsall’s proposals, published first in these pages, for a new, mathematically ordered approach to typographic grids.

There is an antidote to the maths, as Steven Heller uncovers the career of the ‘lost adman’, Alvin Lustig, who created great ads with compositional flair, but without artificial aids.

Finally, Gérard Mermoz explains the purpose of his intriguing ‘action research’ in the city of Istanbul, where a team searches, with widely differing approaches, for the essence of a cityscape and records their varied discoveries. And this is an urban landscape without the benefit of a grid.

Hans Dieter Reichert & Mike Daines

Reviews Editorial team
Typogrammes Dr. Caroline Archer
El Lizzitzky, the Swiss? Wolfgang Homola
Alvin Lustig – the lost adman and his forgotten ads Steven Heller
Derek Birdsall – notes on grid systems Derek Birdsall
Reading the City of Signs – Istanbul, revealed or mystified? Gérard Mermoz
Image from article Image from article Image from article Image from article Image from article

In April 2003 six designers from the London College of Printing, led by Gérard Mermoz, senior research fellow in typography, spent two weeks in Istanbul, working on a project, which sets out to redefine graphic design as research, and the graphic designer as reader.

Viewed against the ongoing debate about ‘the designer as author’, the ‘City of Signs’ experiment is interesting, as it moves the debate away from polemics onto the concrete ground of critical design practice…

Gérard Mermoz

Lexicon – An A–Z of digital typefoundries (N–R) Editorial team

©2004 Bradbourne Publishing Ltd.